Michelin Guide Discovery

Official Rules

1. Eligibility
MICHELIN guide Discovery (the “Promotion”) is open only to legal residents of the fifty (50) United States (including District of Columbia) who are at least eighteen (18) years old as of October 6, 2008. Void in Guam, Puerto Rico, the U.S. Virgin Islands, and other U.S. territories and possessions and where prohibited by law. Employees of Michelin North America, Inc.., or any of its respective affiliates, subsidiaries, advertising agencies, or any other company or individual involved with the design, production execution or distribution of the Promotion and their immediate family (spouse, parents and step-parents, siblings and step-siblings, and children and step-children) and household members (people who share the same residence at least three (3) months out of the year) of each such employee are not eligible. The Promotion is subject to all applicable federal, state and local laws and regulations. Participation constitutes entrant's full and unconditional agreement to these Official Rules and Sponsor’s decisions, which are final and binding in all matters related to the Promotion. Winning a prize is contingent upon fulfilling all requirements set forth herein. The Promotion consists of a contest (the “Contest”).

2. Sponsor and Administrator
Sponsor: Michelin North America, Inc., One Parkway South, Greenville, SC 29615. Administrator: Tentpole New York, 119 West 23rd Street, #401, New York, NY 10011.

3. Timing
The Promotion begins on October 6, 2008 at 12:00 a.m. Eastern Time (“ET”) and ends on December 31, 2008 at 11:59 p.m. ET (the “Promotion Period”). Sponsor’s computer is the official time keeping device for this Promotion.

4. How to Enter
During the Promotion Period, visit www.MichelinGuide.com and fill out the online entry form completely by providing your name, home address, phone number and email address. Then submit a story of One Hundred and Fifty (150) words or less about a discovery you made with the 2009 Michelin Guide (the “Story”). You have option to submit a jpeg photo with the Story, but are not required to do so. Story must not have been entered in any other competition or violate the rights of other parties. Story which judges determine to be offensive or defamatory will be disqualified. Participant assigns and transfers to Sponsor all rights, title and interest to the Story. Story must be in English. Eligible entrants may submit only one (1) Story per week during the Promotion Period. All Stories become the sole and exclusive property of the Sponsor and will not be returned.

5. Winner Selection
The Stories will be ranked in the following three (3) criteria: (a) Originality (33.33%), (b) Creativity (33.33%), and (c) Practicality (33.33%). One (1) individual whose entry earns the highest overall score will win the Grand Prize. Additionally, each week one (1) individual whose entry earns the highest overall score amongst entries received that week will win the Weekly Prize. In the event of a tie, winner will be selected based on the criteria described in (a), then (b) and finally (c). Judging, conducted by an independent party will be fair and impartial. Decisions of the judging panel will be final. Odds of winning depend on number of eligible Entries received and quality of submitted Stories. Judging for the Grand Prize will be completed on or about January 9, 2009.

6. ALL POTENTIAL CONTEST WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE PROMOTION.

7. Verification of Potential Winners
Potential winners must continue to comply with all terms and conditions of these Official Rules, and winning is contingent upon fulfilling all requirements. The potential winners will be notified by email, telephone, or registered mail after the date of the judging. The potential winners will be required to sign and return to Sponsor, within ten (10) days of the date notice is sent, an affidavit of eligibility, and liability/publicity release (except where prohibited) in order to claim his/her prize if applicable. If a potential winner of any prize cannot be contacted, fails to sign and return the affidavit of eligibility and liability/publicity release within the required time period (if applicable), or if the prize or prize notification is returned as undeliverable, potential winner forfeits prize. In the event that a potential winner of a contest prize is disqualified for any reason, Sponsor may award the applicable prize to an alternate winner who had the highest score remaining of the eligible entries.

8. Prizes
• One (1) GRAND PRIZE WINNER: Grand Prize Winners will receive a New York Experience trip for two to New York.  Trip includes the following:
o Two nights (single room / double occupancy) in a New York City hotel listed in the Michelin Guide.
o Breakfast (up to $75), Lunch (up to $150) and Dinner (up to $500) each day for two days at a restaurant listed in the Michelin Guide.
o $250 in transportation costs.
o $200 in spending money.
• Prize is subject to blackout dates and restrictions.  Prize must be redeemed by August 30, 2009. All expenses and incidental travel costs not expressly stated in the package description above, including but not limited to, personal charges at lodging, security fees, or other expenses or incidentals are the responsibility solely of winner. Winner must have all necessary identification and/or travel documents. Approximate Retail Value (“ARV”) of the Grand Prize is: $3,500.

• Twelve (12) Weekly Prize Winners: Weekly Prize winners will receive One Hundred and Fifty Dollars ($150).

For all Prizes: No cash equivalent for the prizes, prizes are non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute the listed prize for one of equal or greater value for any reason. Winners are responsible for all taxes and fees associated with prize receipt and/or use. Odds of winning a prize depend on the number of eligible entries received during the Promotion Period. Allow 4 – 6 weeks for delivery of prizes.

9. Entry Conditions and Release
By entering, each participant agrees to: (a) comply with and be bound by these Official Rules and the decisions of the Sponsor, Administrator and/or the Contest judges which are binding and final in all matters relating to this Contest; (b) release and hold harmless the Sponsor, Administrator, and their respective parent, subsidiary, and affiliated companies, the prize suppliers and any other organizations responsible for sponsoring, fulfilling, administering, advertising or promoting the Contest and Promotion, and all of their respective past and present officers, directors, employees, agents and representatives (collectively, the “Released Parties”) from and against any and all claims, expenses, and liability, including but not limited to negligence and damages of any kind to persons and property, including but not limited to invasion of privacy (under appropriation, intrusion, public disclosure of private facts, false light in the public eye or other legal theory), defamation, slander, libel, violation of right of publicity, infringement of trademark, copyright or other intellectual property rights, property damage, or death or personal injury arising out of or relating to a participant's entry, creation of an entry or submission of an entry, participation in the Contest and Promotion, acceptance or use or misuse of prize (including any travel or activity related thereto) and/or the broadcast, exploitation or use of entry; and (c) indemnify, defend and hold harmless the Sponsor and  Administrator from and against any and all claims, expenses, and liabilities (including reasonable attorneys fees) arising out of or relating to an entrant’s participation in the Contest and Promotion and/or entrant’s acceptance, use or misuse of prize.

10. Publicity
Except where prohibited, participation in the Promotion constitutes winners consent to Sponsor's and its agents' use of winner's name, likeness, photograph, voice, opinions and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration.

11. General Conditions
Sponsor reserves the right to cancel, suspend and/or modify the Promotion, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the Contest, as determined by Sponsor in its sole discretion. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Contest or to be acting in violation of these Official Rules or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

12. Limitations of Liability
The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Promotion; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Promotion; (4) technical or human error which may occur in the administration of the Promotion or the processing of entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant's participation in the Promotion or receipt or use or misuse of any prize. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant's sole remedy is another entry in the Contest. No more than the stated number of prizes will be awarded.

13. Disputes
Entrant agrees that: (i) any and all disputes, claims and causes of action arising out of or connected with this Contest, or any prizes awarded, other than those concerning the administration of the Contest or the determination of winners, shall be resolved individually, without resort to any form of class action; (ii) any and all disputes, claims and causes of action arising out of or connected with this Contest, or any prizes awarded, shall be resolved exclusively by the United States District Court or the appropriate South Carolina State Court located in Greenville County, South Carolina; (iii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Contest, but in no event attorneys' fees; and (iv) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses , and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of South Carolina, without giving effect to any choice of law or conflict of law rules (whether of the State of South Carolina or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of South Carolina.

14. Promotion Results
For Promotion results send a hand-printed, self-addressed, stamped envelope to Michelin Guide Discovery c/o Tentpole New York, 119 West 23rd Street, #401, New York, NY 10011. Requests for the winner list must be received by February 15, 2009. DO NOT SEND ANY OTHER CORRESPONDENCE OR ENTRIES TO ADDRESS.